Resumen de Exploring Gender Dynamics in Traditional Investment Preferences of Women Employees in Public Sector Undertakings (PSUs)

Zehara Naheed, Rajeena Syed

• This study seeks to examine the investment preferences of female employees within Public Sector Undertakings (PSUs) regarding conventional investment options. Despite strides in gender parity and financial inclusivity, there persists a notable disparity in comprehending how women perceive and participate in investment opportunities, particularly within the PSU framework. Employing both qualitative and quantitative methodologies, this research delves into the factors shaping investment decisions among women in PSUs, encompassing risk assessment, financial acumen, socio-cultural factors, and organizational dynamics. Through illuminating these facets, the study aims to offer insights for financial institutions, policymakers, and employers to develop customized investment solutions and supportive mechanisms that address the distinct requirements and inclinations of women in the professional sphere.