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To explore the impact of sports news dissemination on the tendency of the general public to exercise. In this article, 600 college students from 6 regular institutions in a particular city are surveyed using a questionnaire. This study studies the exposure of college students to mass media sports information and analyses the influence of sports communication on the group of college students by combining quantitative and qualitative research methodologies. The findings indicate that among students who have been exposed to sports material from various media sources for more than three hours, television has the greatest average value. Students who have been exposed to mass media sports for a period of "1-2 hours" have considerably higher sports willingness ratings than students who have been exposed to it for "less than 0.5 hours." When media exposure duration and sports cognition scores are subjected to a one-way analysis of variance, it becomes clear that there are substantial differences between the groups. This suggests that students in college who have had more media exposure have a greater degree of sports desire. The study's finding is that college students' exposure to sports communication in the media affects their views on participating in sports. The more frequently college students are exposed to internet sports news, the more positive their sentiments toward sports are. Additionally, there is a significant correlation between college students' viewing habits of television and the internet and their opinions about sports.
